Event Organizers can go gaga over catering. It is not an easy task because there are a lot of factors that need to be consider in planning what to serve during the event. There are 5Ws Who must be fed - who are the attendees / special guests/ speakers? Where are they from? Are there any cultural dining...

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Identify target audience. It is not cost effective to target every audience in the world as people have their own preference and circumstances to consider in selecting an event to attend to. The essential step is to do market segmentation, this is where we define the characteristics of attendees to our event, which will depend on the main...

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As the world is rapidly changing, new trends and challenges have sprouted when it comes to promoting an event. There has been a growing competition offering a variety of value and activities. The world has been loaded with events taking place left and right, thus the challenge now for event managers is no longer just how to make...

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